Some fashionable leftist movements and populist intellectuals habitually blame the sources of information for public ignorance about the miserable state of the world. It could be argued, however, that the masses are ignorant because they prefer ignorance. A mass individual is politically apathetic and intellectually lazy. As a result, even when huge amounts of information are available, which is the case in this epoch, the masses insist on choosing ignorance. It is true that there is not enough information about what (...) has happened in a place such as Darfur, but the masses choose not to access even the amount of information that is available. The great majority of people in China, Iran, and America, despite the fact that they have varying amounts of access to various types of “knowledge,” still tend to be misinformed. It seems that a mass individual is curious only about what directly affects his/her own personal life. I will explore the connection between mass mentality and the culture industry in order to capture the essential role of the former in the latter. I will also argue that a mass individual is the source of fascism although fascism as a phenomenon needs a mass culture in which to flourish. (shrink)